I help leaders and organisations build momentum and support behind sustainable change.

Change happens when you can motivate everyone around you to get on board and bought in. I’m motivated by making that happen for people who are working on sustainable solutions and and tackling complex global challenges. 

Expertise

For 20 years, across the globe, I’ve built strategies, launched ventures and created communications that drive change. My work has helped sustainability leaders, businesses, and non-profits to engage and mobilise their most important audiences.

Building projects and ventures from an initial vision through to strategic roll out, ensuring the right teams, stakeholders and partners are bought in and supporting from day one.

Holistic engagement design, from narrative and messaging to channel and content plans, to ensure the right people understand, care about and engage with your initiative.

Working as a thought partner to leaders to set a bold vision, raise internal ambition and strategise the most effective routes to drive long-term change.

Who I’ve worked with

  • CROCS logo in black letters on a transparent background.
  • Black and white photograph of a tall tree with a large, sprawling canopy in an outdoor setting.
  • Black and white line drawing of a spider with a round body, multiple legs, and eyes, hanging from a web.
  • Black and white illustration of a shopping cart filled with various grocery items, with some items stacked on top of each other
  • Logo of the International Chamber of Commerce featuring the organization's name and a stylized emblem.
  • A gray background with a black rectangle on the left and black text on the right that reads, 'What Is the Future of AI?'
  • Uber logo with lowercase green
  • The word 'VIESON' in outlined black text on a transparent background.
  • Black logo of the British Council with three interconnected circles and the words 'British Council' to the right.
  • Silhouette of a child's face looking upward towards a star. The image includes the text 'DANCE' in large letters.
  • The word 'shahi' in bold black letters on a transparent background.
  • SESAME Workshop logo with a semicircular arch above the text.

HELLO BETTER DAYS

HELLO BETTER DAYS

Better Days is a creative venture co-founded with Patrick Cahill, built from a shared believe that creativity is a powerful and underutilised resource in driving sustainable transformation and solving complex global challenges. With a team of expert partners, we bring the power of world-class strategic and creative thinking to the ideas, organisations and people changing the world for the better.

Better Days

I’m a storyteller and strategist who believes the right message, delivered the right way, can be a powerful force for change. I’m currently Co-Founder of Better Days,, a London-based strategy and creative consultancy.

My work spans iconic global brands, major philanthropies, ambitious nonprofits and Global-South producers. Most recently, I led Purpose in North America, building strategies and campaigns to ‘remake the world’.

Prior to that, I founded one of India’s first CSR advisories, Do One Thing, and led sustainability engagement for India’s largest apparel manufacturer, Shahi. I’ve led client relations at top creative agencies in London and Delhi including Wieden+Kennedy, and I hold a Postgraduate Certificate in Sustainable Value Chains from the University of Cambridge,

I also sit on the Board of GoodWork and co-founded Women In Labour,,a comedy-meets-impact podcast about women and work that’s reached more than half a million listeners.

With a career spent across South Asia, North America, the UK and Europe, I specialise in creating global strategies that resonate across cultures and communities.

More about me

Some of my work

  • Two women with dark hair and medium skin tones, smiling, with one wearing a yellow and red patterned top and the other in dark clothing, in an outdoor setting.

    Good Business Lab

    Supporting a global research nonprofit to grow from pre-launch to a team of 80 delivering global programmes that improve worker wellbeing for more than a million of the world’s working poor.

  • A motivational quote overlaying a landscape image of melting icebergs, a sunset sky, and a landfill with a bulldozer. The quote reads: 'The greatest challenge of our time is the opportunity of a lifetime.'

    International Chamber of Commerce

    Helping ICC to rebuild momentum behind private sector climate investment and innovation by reframing the climate challenge from impossible to address, to the business opportunity of a lifetime.

  • Crocs, Inc.

    Channeling Crocs’ intrinsic optimism into a cohesive global community platform to deliver real-world impact for millions of young people.

  • Image of Women In Labour

    Women In Labour

    Using the power of comedy to put taboo topics about women and work into mainstream conversation and onto the national agenda in India - with half a million listens and counting.

  • Uber Crew logo with photos of four diverse team members underneath.

    Uber

    Designing an equitable worker voice platform, Uber Crew, for the world’s biggest ride-sharing platform in order to bring the lived experience of drivers into corporate decision making.

  • Blue background with black text that reads 'Legal, Decent, Honest & Truthful' and a small yellow dot at the bottom right.

    International Chamber of Commerce

    Launching the latest edition of the world's most influential advertising and marketing code to ensure national ad standards around the world are ethical, responsible and fit for purpose.

  • Close-up of a person's eye with pale makeup and soft lighting, with text overlay that says "Viscose made for the future of fashion."

    Lezing EcoVero

    Refreshing and reframing the brand positioning and messaging of a global eco-fibre brand to turn new EU regulation into a competitive advantage.

Say hello

Get in touch to discuss what you need to get where you want to go.

laura@hellobetterdays.co