I help leaders and organisations build momentum and support for their next big idea.

Change happens when you can motivate everyone around you to get on board and bought in. I help make that happen for people who are working on sustainable solutions and and tackling complex global challenges. 

Expertise

For 20 years, across the globe, I’ve built strategies, launched ventures and created communications that drive change. My work has helped sustainability leaders, businesses, and non-profits to engage and mobilise their most important audiences.

Building projects and ventures from an initial vision through to roll out strategy, team alignment, stakeholder onboarding, and pitch development.

Moving internal and external audiences to take action through strategic positioning, narrative and messaging, channel planning, and engagement design.

Working as a thought partner to leaders to set a bold vision, raise internal ambition and bring teams and partners on board.

Who I’ve worked with

  • CROCS logo in black letters on a transparent background.
  • Black and white photograph of a tall tree with a large, sprawling canopy in an outdoor setting.
  • Black and white line drawing of a spider with a round body, multiple legs, and eyes, hanging from a web.
  • Black and white illustration of a shopping cart filled with various grocery items, with some items stacked on top of each other
  • Logo of the International Chamber of Commerce featuring the organization's name and a stylized emblem.
  • A gray background with a black rectangle on the left and black text on the right that reads, 'What Is the Future of AI?'
  • Uber logo with lowercase green
  • The word 'VIESON' in outlined black text on a transparent background.
  • Black logo of the British Council with three interconnected circles and the words 'British Council' to the right.
  • Silhouette of a child's face looking upward towards a star. The image includes the text 'DANCE' in large letters.
  • The word 'shahi' in bold black letters on a transparent background.
  • SESAME Workshop logo with a semicircular arch above the text.

HELLO BETTER DAYS

HELLO BETTER DAYS

Better Days is a creative venture co-founded with Patrick Cahill . We both believe that creativity is a powerful and underutilised resource in driving sustainable transformation and solving complex global challenges. With a team of expert partners, we bring the power of world-class strategic and creative thinking to the ideas, organisations and people changing the world for the better.

Check it out

I’m a storyteller and strategist who believes the right message, delivered the right way, can be a powerful force for change. I’m currently Co-Founder of Better Days,, a London-based strategy and creative consultancy.

My work spans iconic global brands, major philanthropies, ambitious nonprofits and Global-South producers. Most recently, I led Purpose in North America, building strategies and campaigns to ‘remake the world’.

Prior to that, I founded one of India’s first CSR advisories, Do One Thing, and led sustainability engagement for India’s largest apparel manufacturer, Shahi. I’ve led client relations at top creative agencies in London and Delhi including Wieden+Kennedy, and I hold a Postgraduate Certificate in Sustainable Value Chains from the University of Cambridge,

I also sit on the Board of GoodWork and co-founded Women In Labour,,a comedy-meets-impact podcast about women and work that’s reached more than half a million listeners.

With a career spent across South Asia, North America, the UK and Europe, I specialise in creating global strategies that resonate across cultures and communities.

More about me

Some of my work

  • A motivational quote overlaying a landscape image of melting icebergs, a sunset sky, and a landfill with a bulldozer. The quote reads: 'The greatest challenge of our time is the opportunity of a lifetime.'

    Helping ICC to rebuild momentum behind private sector climate investment and innovation by reframing the climate from an impossible to a huge business opportunity.

  • Two women with dark hair and medium skin tones, smiling, with one wearing a yellow and red patterned top and the other in dark clothing, in an outdoor setting.

    Supporting research nonprofit Good Business Lab to grow from pre-launch to 80 staff and global programmes that improve worker wellbeing for the world’s working poor.

  • Uber Crew logo with photos of four diverse team members underneath.

    Designing an equitable worker voice platform for the world’s most world's biggest ride-sharing platform, to bring the lived experience of drivers into corporate decision making.

  • Image of Women In Labour

    Using the power of comedy to put taboo conversations about women and work onto the national agenda in India.

  • Close-up of a person's eye with pale makeup and soft lighting, with text overlay that says "Viscose made for the future of fashion."

    Refreshing and reframing the messaging of Lenzing EcoVero, a global eco-fibre brand, to meet new EU regulation.

  • Blue background with black text that reads 'Legal, Decent, Honest & Truthful' and a small yellow dot at the bottom right.

    Launching the latest edition of the world's most influential advertising and marketing code for International Chamber of Commerce, to drive up-to-date, ethical updates across national ad standards everywhere.

Say hello

Get in touch to discuss what you need to get where you want to go.

laura@hellobetterdays.co